Cookie Statement

Dudley College of Technology uses cookies on its website to help provide you with the best experience it can. Cookies are small text files placed on your computer or mobile phone to collect standard Internet log information and visitor behaviour information.

This information is used to make our website work effectively, improve its speed and security and to allow us to track visitor usage so we can continuously improve the content we provide to you.

Like many websites, we also obtain certain types of information when your web browser accesses or advertisements and other content served by or on behalf of Dudley College on other websites. This information is used to provide measurement services and target advertisements.

Granting us permission to use cookies

If the settings on the software that you are using to view this website (your browser) are configured to accept cookies we take this, and your continued use of our website, to mean that you accept this. Should you wish to remove, or not use, cookies from our site you can learn how to do this below, however doing so will likely mean that the site will not work as you would expect.

More about our cookies

Strictly necessary cookies

These cookies are essential in order to enable you to move around our website and use its features, such as applying for courses at Dudley College, viewing our latest apprenticeship vacancies course information. Without these cookies these services cannot be provided.

Analytics cookies

We use a number of tools that monitor visitor behaviour on our website to help us improve our information and services.

The tool we use most consistently is Google Analytics. This collects anonymous data about how visitors use our website so we can constantly improve our website and the content we provide.

If you wish to opt-out of Google Analytics you can install their opt-out browser add-on.

Functional cookies

These are cookies that are not essential, but they enhance your use of our website. The information these cookies collect may be anonymised and they cannot track browsing activity on other sites.

Third party cookies

Some Dudley College website pages use third party services or software, such as embedded apprenticeship vacancies, maps, social networking features, or videos. Many of these services may set cookies on your device.

Advertising / targeting cookies

These cookies are used to deliver adverts more relevant to you and your interests by collecting information about your browsing habits. Targeting cookies are linked to services provided by third parties, such as ‘like’ and ‘share’ buttons and advertisements. We use targeting cookies to send third parties information on your visit so that they can make their advertising more relevant to you when you visit their websites.

Social media cookies

We embed video content from websites such as YouTube or social networking content from Facebook and Twitter. As a result, when you visit a page with content embedded from social media sites they may place cookies on your computer or mobile device too.

We have buttons throughout the site which enable you to share pages and information with your friends through social networking sites. These websites may set a cookie when you access them via these buttons. To find out more about these cookies please visit the relevant social media site’s privacy and cookie policy.

We also make use of social media conversion tracking on our website through Facebook and Instagram. You may opt out of interest-based advertising through the ‘Do Not Track’ functionality in your browser, to view each of the cookie policies for the social media platforms we advertise through, refer to the following links – Facebook, Instagram and Twitter.

Google remarketing cookies

These cookies are written by Google for the purpose of showing advertisements to users who have previously visited our site as they browse other websites on the Internet.

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are only placed on our site with our permission. They remember that you have visited our site and this information is shared with other organisations such as advertisers. These cookies are often linked to site functionality provided by the advertisers.

You can opt out of Google’s use of cookies by visiting Google Ads Settings. Alternatively you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.

Opt out of advertising cookies

You can opt out of many advertising cookies by updating your preferences on the Your Online Choices website. It is worth noting that opting out of advertising cookies won’t stop you seeing adverts, just that they won’t be tailored specifically to you.

Turning cookies off from your browser

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (more information on how to do this is available on Doing so however will likely limit the functionality of ours and a large proportion of all websites as cookies are a standard part of most modern web content.

Specific cookies we use

Cookies may be set either by or (“first party cookies”), or by a third-party’s website (“third party cookies”). The tables below identify the cookies we use and explain the purposes for which they are used.

We continue to collect information about third-party cookies and the tables below are based on the work completed to date. Accordingly, we may update the information contained in this section from time to time. Additionally, some cookies may be set from time to time by feeds from third party websites that we make available on our sites.

Cookie Set ByCookie NamePurposeMore Information
FacebookfrThis cookie helps deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising. Facebook privacy informationAdvertising
Third party cookie
Facebook_fbpThis cookie helps deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.Advertising
Third party cookie
Google Analytics_gaUsed to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. Google privacy informationAnalytics
Third party cookie
Google Analytics_gidUsed to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.Analytics
Third party cookie
Google Analytics_gat_gtag_UA_10075802_1Google uses this cookie to distinguish users.Analytics
Third party cookie
Google DoubleClickIDEUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.Advertisement
Third Party Cookie
ISSUUiutkThis cookie is used by ISSUU analytic system. The cookies is used to gather information regarding visitor activity on ISSUU products. ISSUU privacy information.Analytics
Third Party Cookie
YouTubeVISITOR_INFO1_LIVEUsed to track the information of the embedded YouTube videos on a website. YouTube (Google) privacy information.Advertisement
Third Party Cookie
YouTubeYSCUsed to track the views of embedded videos.Analytics
Third Party Cookie
YouTubeGPSRegisters a unique Id for tracking users based on their geographical location.Analytics
Third Party Cookie
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